NYC-Based Art Director
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Bessou

Concept, Design Sprint, Packaging
Bessou CPG Design + Strategy Sprint

Bessou CPG Design + Strategy Sprint

This packaging concept was created during a 1-week strategy sprint for agency Parts Per Million. Our team of creatives were hired to brainstorm, concept, and design a consumer packaged good for Bessou, the NYC-based Japanese food outpost at The James Beard Foundation’s Market 57.

As part of the strategy process, we clarified Bessou’s market positioning, and applied that insight to our CPG pitches.

I created the packaging design for these reusable food containers, developing a system of branded shape art for different Japanese flavor profiles.

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Creative Team

Creative Team

Agency
Parts Per Million

Packaging Design
Abby Skolits

Industrial Design
Julia Troy